In the advertising world nowadays we are trying to achieve something very difficult. The potential customer involvement. With the online world to the head, advertisers are looking for the perfect campaign which does not «force» but «invite» the user to interact. We need him to feel comfortable and tell us what he wants, thinks, feels and that simultaneously collects our message. For this issue many have endeavoured to point out social media as the perfect tools to achieve this goal. The current trend, though, says that the only ones who seem to get good results are large companies. These brands, whose global knowledge makes that having a social media strategy is bound to be known, but not definitive. Precisely the secret of their number of followers is that is already known and not vice versa, which is what local company pursue when they rely on industry experts. If an advertiser goes to a professional of Social Media, he can tell him many stories to make him happy. He can even expand his fans and improve their interactivity. Of course, if the customer orders 40,000 fans in one day, a Community Manager who acts with rigor should answer that to achieve […] read more