According to a report from Gartner, worldwide Social Media ad revenues could reach $16.9 billion dollars by the end of this year, which represents an increase by 43.1% compared to 2011. Likewise, BIA/Kelsey recently stated that by the year 2016 U.S. Social Media Ad Revenues will have reached as high as $9.2 billion. These impressive figures theoretically speaking show that Social Media is in good health and the two conclusions that we can draw are that either investment is high because somehow you can cash in on it or because investors are obsessed with 2.0. The general opinion is that if a company is not on Facebook, Twitter o any other social network is like they don’t exist, and that a good chunk of money should be allocated to social media, but nobody talks about how to make money out of it. Can you guess the reaction of the board of directors? And in the midst of this storm of opinions and mixed feelings, Community Managers and Social Media buddies are trying to stay alive. As the proverb says “A watched pot never boils”, so the information and opinions that circulate shouldn’t affect us too much. Of course we should […] read more