Bad figures and a lack of successful business cases is the general feeling portrayed by the media. The current crisis is still affecting the market brutally and in the midst of this global economic turmoil, it seems like new technologies are the ones that are going to give us a break. The mass media communications and entertainment sector promises to grow in Spain thanks to the last generation devices better known as “smart phones”, or at least that’s what a study carried out by PWC entitled “Global Entertainment and Media Outlook 2012-2016, claims. This information leaves the online sector dreaming about a promising future since the research states that in 2016 it will represent 40% of media and entertainment’s total income. According to PWC such increase will be due mostly to smart phones and tablets. This predicted boom in five years will boost activities such as online advertising whose estimates show that it will go up by 14.2%, which is around 1,989 million Euros. Likewise, access to internet will show a significant improvement worth 6.8% which in economic data can represent 7,997 million Euros. Along with this two business models we can find cable television. In the report a 6.2 […] read more