Two pieces of advice from Oscar Wilde to any copywriter

«There are no more than two rules for writing: having something to say, and saying it». It’s quite likely that Oscar Wilde didn’t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn’t have something interesting to say, then it’s better to say nothing at all. It’s not that he was wrong, but nowadays there’s a lot more excuses to write.  Persuading someone to buy something or do something other than with a “buy it now”, “please love me”, or “make me yours” are good reasons to start writing. A professional copywriter usually loves what he does (and most of the time hates what he’s already done) but cannot live without writing. If you don’t feel passionate about writing don’t even bother because people will notice and won’t even read it. Passion for writing though is not a guarantee to get readers, but at least someone might go home happy thanks to what you wrote. Every company in the world and each product has something to say besides the usual “show me the money” from Jerry Maguire.  All companies have a personality […] read more

Online Marketing in 12 statistics

Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some light to this world flooded with opinions. • 34% of Spaniards welcome email advertising in their inboxes. • 50% of surfers through mobile devices say they notice advertising. • 25% of mobile users get informed or click on an ad. • Searching for information after seeing an ad influenced 1 in 5 people. • 45% of users that are going to make an online purchase look for the physical store of the brand at Google maps. • 57% prefer to shop through their PC compared to 43% that wouldn’t mind doing it through their mobile device. • 29% of potential internet customers say they don’t shop because they don’t feel safe. • The most common activities through a mobile device are: surfing the web, making pictures, playing videos and checking emails. • 33% surfs through a mobile. • E-commerce increased 23,1% compared to year 2010. • Content and apps are […] read more

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