3 essential contents in Email Marketing
Anybody can write an email but when it comes to email marketing not everyone in the sector has acknowledged the importance of having a professional copywriter to do so. The increasing competition for this kind of communication is making us improve all the aspects of our business in order to remain competitive. The main problems of email that we have today are two: -It seeks to meet the needs of a product / brand: This method presents the product well, but it completely ignores the customer -It seeks to satisfy the ego of the writer / agency: A journalist should always ask himself who he is writing for. Both mistakes could be defined as a bad approach. The important thing about written communication that tries to remain relevant to the client is that it cannot ignore the client. Our efforts should be directed towards meeting the needs, desires and dreams of our customers, which will turn them into your followers, in other words you are building loyalty. The three contents that a client considers positive are: 1. Exclusive content. Information about a general topic that could make a brand/product and client find each other. What do you have in common […] read more
Two pieces of advice from Oscar Wilde to any copywriter
«There are no more than two rules for writing: having something to say, and saying it». It’s quite likely that Oscar Wilde didn’t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn’t have something interesting to say, then it’s better to say nothing at all. It’s not that he was wrong, but nowadays there’s a lot more excuses to write. Persuading someone to buy something or do something other than with a “buy it now”, “please love me”, or “make me yours” are good reasons to start writing. A professional copywriter usually loves what he does (and most of the time hates what he’s already done) but cannot live without writing. If you don’t feel passionate about writing don’t even bother because people will notice and won’t even read it. Passion for writing though is not a guarantee to get readers, but at least someone might go home happy thanks to what you wrote. Every company in the world and each product has something to say besides the usual “show me the money” from Jerry Maguire. All companies have a personality […] read more
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