Social networks have meant a real turning point in the way we do business now as we no longer have clients, we have users, and that person who you want to sell something to has become a person that wants to buy something from you. In social networks users take charge, give their opinion and show us their wishes. Many people are frightened by this, but apart from trolls, online complaints shouldn’t be a problem, on the contrary it could help you improve your business. New times have made us come closer to our target audience and have helped us observe the multiple faces that our client/user has and these three reasons will help you understand why you should never leave a user unsatisfied or even less run away from him. 1.- Your user is your best seller 80% of consumers seeks information before buying and of this great percentage a lot of them like to hear opinions from others about the product or services you offer. Do you know a better place that a social network or online forum to find these opinions? Besides, Internet still has a rather low reliability. If you are in social networks, you exist. […]
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