Ecommerce | Aldaniti Network

Six Types of Internet Shoppers according to Leo Burnett

Online shopping seems to be at its best moment and the emergence of Smartphones only tells us that it has an even better future ahead; because of this a lot of research has been done to shed some light on this matter such as content with guidelines, success stories, and case studies trying to show us a world that’s slowly emerging before our very eyes. A recent study from ad agency Leo Burnett entitled Peopleshop reveals new data on how people shop online, specifically identifying six shopper archetypes: Quality Seeker – This archetype is all about analyzing and seeking a balance between the price and the convenience of a product or brand. Stategic Saver – Money matters and this person is a comparison shopper who will dig for deals to find the best way to get the most maximum savings possible. Habitual Sprinter – They already have a preconceived idea of what they want, so they go directly to the place where they know they can find it and acquire it. They are usually concerned with brand loyalty. Dollar Defaulter – This shopper has a single mission: find the cheapest deals around. Passionate Explorer – This shopper likes the Internet world and shops for the […] read more

What does a brand’s future depend on?

Despite great debates about the internet’s use, the web is definitely used to look up all sorts of information. Some people say that the internet could be used to improve customer service, others say it is a tool to listen to the client, others state that is good for selling or purchasing, the majority uses it to stay in touch with people and very few believe it just causes a lot of trouble. Nevertheless, Internet is where we can find the details of our favorite movie, the exact place where your favorite actor was born, who said what and when, and of course everything about the latest product or service that everybody has been talking about lately. But not only that, you can also find how much it costs, where it is sold, and all the references that you can have about it. On the web people seek information, security, prices and experiences. It is the perfect reinforcement for a sales campaign. We need SEO to express how good we can be, and social networks for others to be who say how good we really are. Internet creates and spreads knowledge all through interesting contents, and our future depends largely […] read more