In regards to the Content Marketing the prestigious portal of the eMarketer industry has published a study that predicts a good year for content writers. According to the data provided in this report the importance of this tool continues to grow markedly, and their influence on the company strategies is increasingly stronger.
So much so that 87% of companies surveyed use visual elements like videos in their marketing strategy. Channels like YouTube – and its large audience, seem to have much influence on developing such materials. The following resources on the preference list are the posts published on blogs with 66.7%, while the third and fourth place with the same percentage is for articles and galleries, both content with 44.4%.
The report entitled «Best Practices for Content Marketing: “Best Practices for Content Marketing: Enganging Consumers Across Multiple Digital Channels” estimates that 89% of organizations measure the success of their campaigns in regards to social interactions, such as tweets, I like, citations, references, external links and content sharing, which is achieved through the created content.
This measuring system highlights social networks as very important issue where the battle of Content Marketing takes place. This way, places like Facebook, Twitter, Linkedin or Google+ are viewed nowadays as the ideal environment to share and disseminate a serie of contents pursuing customer loyalty and attracting the target.
An interesting view of this subject is brought by the popular header of the PurmoMarketing online sector. Media which collects data from the report made by eMarketer, and points out three interesting reflections which are worth emphasizing:
The first is that Content Marketing differs from traditional communication for the quality of the generated content. As described in the last article dated October 23, 2012 the content generated by companies is no longer about promotional messages. At least not directly, but the company is shown as a content supplier which tries to suit the tastes of its target audience.
The second point is subtracted from the rules for content creation: «Create Value, resort to storytelling, choosing the right distribution channel and attract traffic» as is quoted in the new.
The third is more hackneyed and is about the recurring theme of empathy. It means, being able to put ourselves in the customer’s position and attend their request, and satisfy them as much as possible.
Content is still the King says PuroMarketing. Even eMarketer seems to support that theory. Though, social networks or contents can’t work on their own yet. Investment, professionalism and a strong loyalty to the company objectives in Content Strategy are required. Without this commitment, we know what await us: «What a good vassal I would be if I had good lord!» «Cid»