3 suggestions to keep your sending lists clean

Nowadays Internet Service Providers (ISPs) apply highly sophisticated filters, and as a result everyday it is becoming more difficult to reach the inbox of our target audience. A new reality in which we need full complicity from the recipient is evident. ISPs are increasingly demanding and more emails are being diverted to the spam folder so we have to be aware of it more than ever. These anti-spam filters can discard our send outs because many of the addresses are not valid. If a company launches emails to a large number of addresses that are considered invalid, the anti-spam filters will block the message and we will have failed in our efforts. Our communication is lost and very few people that are considered our target audience will rescue the information from their spam. To prevent this from happening these are our three suggestions: 1 – Update the data of your followers as it’s constantly changing. Research from ReturnPath says that more than 30% of users change their email address every year 2- Control: Check for hard bounces in your list and study the hours that generate the best response time of your audience. 3- Eliminate: Try to delete all invalid […] read more

3 essential contents in Email Marketing

Anybody can write an email but when it comes to email marketing not everyone in the sector has acknowledged the importance of having a professional copywriter to do so. The increasing competition for this kind of communication is making us improve all the aspects of our business in order to remain competitive. The main problems of email that we have today are two: -It seeks to meet the needs of a product / brand: This method presents the product well, but it completely ignores the customer -It seeks to satisfy the ego of the writer / agency: A journalist should always ask himself who he is writing for. Both mistakes could be defined as a bad approach. The important thing about written communication that tries to remain relevant to the client is that it cannot ignore the client. Our efforts should be directed towards meeting the needs, desires and dreams of our customers, which will turn them into your followers, in other words you are building loyalty. The three contents that a client considers positive are: 1. Exclusive content. Information about a general topic that could make a brand/product and client find each other. What do you have in common […] read more

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