3 hints to get the best out of 2013

Every year the market gets flooded with products and services and we need more than good luck to bring money in, therefore you can no longer sell campaigns that don’t deliver results. We must have a solid plan in which we can drive our efforts, creativity and know-how to meet our customer’s needs. How can you do it? Here are 3 essentials to get the best out of 2013: 1. – Be direct It is said that one of the best tricks to increase your sales is to find those people that need your services or want your product. But what if those people find you instead? This could be possible with Direct Marketing and there’s no doubt that Online Marketing, its greatest technique, will be the king as it has the highest ROI. The emergence of the Smartphone means higher ability to make an impact so its effectiveness increases. Checking an email is no longer an act that takes place in a lonely room, every day it becomes something you do while surrounded by more people and the effect can be similar to that of a cluster bomb. If you receive an outstanding offer, how long will it take […] read more

Six Types of Internet Shoppers according to Leo Burnett

Online shopping seems to be at its best moment and the emergence of Smartphones only tells us that it has an even better future ahead; because of this a lot of research has been done to shed some light on this matter such as content with guidelines, success stories, and case studies trying to show us a world that’s slowly emerging before our very eyes. A recent study from ad agency Leo Burnett entitled Peopleshop reveals new data on how people shop online, specifically identifying six shopper archetypes: Quality Seeker – This archetype is all about analyzing and seeking a balance between the price and the convenience of a product or brand. Stategic Saver – Money matters and this person is a comparison shopper who will dig for deals to find the best way to get the most maximum savings possible. Habitual Sprinter – They already have a preconceived idea of what they want, so they go directly to the place where they know they can find it and acquire it. They are usually concerned with brand loyalty. Dollar Defaulter – This shopper has a single mission: find the cheapest deals around. Passionate Explorer – This shopper likes the Internet world and shops for the […] read more

My Avatar Dreams Christmas winners

We have the winners of the advergame Christmas promotion: 1- Elisabeth Lubinski 500€ 2- Jeremy 200€ 3- Gerard Wey 100€ 4- Bart Van Mill 100€ 5-Maria de Juan 100€ Congratulations to the 5 winners that obtained the highest score in the game and that will be able to enjoy their gift vouchers. We hope this relieves your wallet during this high-spending season. We also appreciate everyone’s participation and we hope we had brought some joy to you this Christmas by playing the reindeer race. read more

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