Six Types of Internet Shoppers according to Leo Burnett

Online shopping seems to be at its best moment and the emergence of Smartphones only tells us that it has an even better future ahead; because of this a lot of research has been done to shed some light on this matter such as content with guidelines, success stories, and case studies trying to show us a world that’s slowly emerging before our very eyes. A recent study from ad agency Leo Burnett entitled Peopleshop reveals new data on how people shop online, specifically identifying six shopper archetypes: Quality Seeker – This archetype is all about analyzing and seeking a balance between the price and the convenience of a product or brand. Stategic Saver – Money matters and this person is a comparison shopper who will dig for deals to find the best way to get the most maximum savings possible. Habitual Sprinter – They already have a preconceived idea of what they want, so they go directly to the place where they know they can find it and acquire it. They are usually concerned with brand loyalty. Dollar Defaulter – This shopper has a single mission: find the cheapest deals around. Passionate Explorer – This shopper likes the Internet world and shops for the […] read more

Is mobile marketing worth it?

According to a survey carried out by Sybase 365 and the Mobile Marketing Association, 87% of consumers will use a mobile device to help with their Holiday shopping, information that should leave any company wondering if they ought to invest more in mobile marketing. Holidays have always been a great moment to launch campaigns and obtain sales. Christmas season is considered as a good opportunity to improve the poor figures of an economic cycle notable for the falling purchasing power of consumers. The importance of this figure is that it represents an increase by 25% in purchase transactions through a mobile device compared to 2011, which is significant for the future of advertising and marketing. What we can interpret is that we are talking about a sector that advertising can rely on as means to generate higher profits in the short and long term. Turning down a business opportunity that creates such amount of sales seems so reckless, and we’re not just talking about the sale itself as the same study stresses that smart phone users use their devices for transactions that are crucial when it comes to selling such as: comparing prices, getting extra information about the product, or […] read more

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