According to a survey carried out by Sybase 365 and the Mobile Marketing Association, 87% of consumers will use a mobile device to help with their Holiday shopping, information that should leave any company wondering if they ought to invest more in mobile marketing. Holidays have always been a great moment to launch campaigns and obtain sales. Christmas season is considered as a good opportunity to improve the poor figures of an economic cycle notable for the falling purchasing power of consumers. The importance of this figure is that it represents an increase by 25% in purchase transactions through a mobile device compared to 2011, which is significant for the future of advertising and marketing. What we can interpret is that we are talking about a sector that advertising can rely on as means to generate higher profits in the short and long term. Turning down a business opportunity that creates such amount of sales seems so reckless, and we’re not just talking about the sale itself as the same study stresses that smart phone users use their devices for transactions that are crucial when it comes to selling such as: comparing prices, getting extra information about the product, or […] read more