3 essential contents in Email Marketing

Anybody can write an email but when it comes to email marketing not everyone in the sector has acknowledged the importance of having a professional copywriter to do so. The increasing competition for this kind of communication is making us improve all the aspects of our business in order to remain competitive. The main problems of email that we have today are two: -It seeks to meet the needs of a product / brand: This method presents the product well, but it completely ignores the customer -It seeks to satisfy the ego of the writer / agency: A journalist should always ask himself who he is writing for. Both mistakes could be defined as a bad approach. The important thing about written communication that tries to remain relevant to the client is that it cannot ignore the client. Our efforts should be directed towards meeting the needs, desires and dreams of our customers, which will turn them into your followers, in other words you are building loyalty. The three contents that a client considers positive are: 1. Exclusive content. Information about a general topic that could make a brand/product and client find each other. What do you have in common […] read more

What does a brand’s future depend on?

Despite great debates about the internet’s use, the web is definitely used to look up all sorts of information. Some people say that the internet could be used to improve customer service, others say it is a tool to listen to the client, others state that is good for selling or purchasing, the majority uses it to stay in touch with people and very few believe it just causes a lot of trouble. Nevertheless, Internet is where we can find the details of our favorite movie, the exact place where your favorite actor was born, who said what and when, and of course everything about the latest product or service that everybody has been talking about lately. But not only that, you can also find how much it costs, where it is sold, and all the references that you can have about it. On the web people seek information, security, prices and experiences. It is the perfect reinforcement for a sales campaign. We need SEO to express how good we can be, and social networks for others to be who say how good we really are. Internet creates and spreads knowledge all through interesting contents, and our future depends largely […] read more

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