3 hints to get the best out of 2013

Every year the market gets flooded with products and services and we need more than good luck to bring money in, therefore you can no longer sell campaigns that don’t deliver results. We must have a solid plan in which we can drive our efforts, creativity and know-how to meet our customer’s needs. How can you do it? Here are 3 essentials to get the best out of 2013: 1. – Be direct It is said that one of the best tricks to increase your sales is to find those people that need your services or want your product. But what if those people find you instead? This could be possible with Direct Marketing and there’s no doubt that Online Marketing, its greatest technique, will be the king as it has the highest ROI. The emergence of the Smartphone means higher ability to make an impact so its effectiveness increases. Checking an email is no longer an act that takes place in a lonely room, every day it becomes something you do while surrounded by more people and the effect can be similar to that of a cluster bomb. If you receive an outstanding offer, how long will it take […] read more

Three good things that a user can contribute to your business

Social networks have meant a real turning point in the way we do business now as we no longer have clients, we have users, and that person who you want to sell something to has become a person that wants to buy something from you. In social networks users take charge, give their opinion and show us their wishes. Many people are frightened by this, but apart from trolls, online complaints shouldn’t be a problem, on the contrary it could help you improve your business. New times have made us come closer to our target audience and have helped us observe the multiple faces that our client/user has and these three reasons will help you understand why you should never leave a user unsatisfied or even less run away from him. 1.- Your user is your best seller 80% of consumers seeks information before buying and of this great percentage a lot of them like to hear opinions from others about the product or services you offer. Do you know a better place that a social network or online forum to find these opinions? Besides, Internet still has a rather low reliability. If you are in social networks, you exist. […] read more

Social Media in excellent shape

According to a report from Gartner, worldwide Social Media ad revenues could reach $16.9 billion dollars by the end of this year, which represents an increase by 43.1% compared to 2011. Likewise, BIA/Kelsey recently stated that by the year 2016 U.S. Social Media Ad Revenues will have reached as high as $9.2 billion. These impressive figures theoretically speaking show that Social Media is in good health and the two conclusions that we can draw are that either investment is high because somehow you can cash in on it or because investors are obsessed with 2.0. The general opinion is that if a company is not on Facebook, Twitter o any other social network is like they don’t exist, and that a good chunk of money should be allocated to social media, but nobody talks about how to make money out of it. Can you guess the reaction of the board of directors? And in the midst of this storm of opinions and mixed feelings, Community Managers and Social Media buddies are trying to stay alive. As the proverb says “A watched pot never boils”, so the information and opinions that circulate shouldn’t affect us too much. Of course we should […] read more

The advergame: the real content 2.0

In the advertising world nowadays we are trying to achieve something very difficult. The potential customer involvement. With the online world to the head, advertisers are looking for the perfect campaign which does not “force” but “invite” the user to interact. We need him to feel comfortable and tell us what he wants, thinks, feels and that simultaneously collects our message. For this issue many have endeavoured to point out social media as the perfect tools to achieve this goal. The current trend, though, says that the only ones who seem to get good results are large companies. These brands, whose global knowledge makes that having a social media strategy is bound to be known, but not definitive. Precisely the secret of their number of followers is that is already known and not vice versa, which is what local company pursue when they rely on industry experts. If an advertiser goes to a professional of Social Media, he can tell him many stories to make him happy. He can even expand his fans and improve their interactivity. Of course, if the customer orders 40,000 fans in one day, a Community Manager who acts with rigor should answer that to achieve […] read more

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