3 suggestions to keep your sending lists clean

Nowadays Internet Service Providers (ISPs) apply highly sophisticated filters, and as a result everyday it is becoming more difficult to reach the inbox of our target audience. A new reality in which we need full complicity from the recipient is evident. ISPs are increasingly demanding and more emails are being diverted to the spam folder so we have to be aware of it more than ever. These anti-spam filters can discard our send outs because many of the addresses are not valid. If a company launches emails to a large number of addresses that are considered invalid, the anti-spam filters will block the message and we will have failed in our efforts. Our communication is lost and very few people that are considered our target audience will rescue the information from their spam. To prevent this from happening these are our three suggestions: 1 – Update the data of your followers as it’s constantly changing. Research from ReturnPath says that more than 30% of users change their email address every year 2- Control: Check for hard bounces in your list and study the hours that generate the best response time of your audience. 3- Eliminate: Try to delete all invalid […] read more

3 essential contents in Email Marketing

Anybody can write an email but when it comes to email marketing not everyone in the sector has acknowledged the importance of having a professional copywriter to do so. The increasing competition for this kind of communication is making us improve all the aspects of our business in order to remain competitive. The main problems of email that we have today are two: -It seeks to meet the needs of a product / brand: This method presents the product well, but it completely ignores the customer -It seeks to satisfy the ego of the writer / agency: A journalist should always ask himself who he is writing for. Both mistakes could be defined as a bad approach. The important thing about written communication that tries to remain relevant to the client is that it cannot ignore the client. Our efforts should be directed towards meeting the needs, desires and dreams of our customers, which will turn them into your followers, in other words you are building loyalty. The three contents that a client considers positive are: 1. Exclusive content. Information about a general topic that could make a brand/product and client find each other. What do you have in common […] read more

New B2C Email database in the Middle East

Aldaniti is growing rapidly and has just launched a new B2C Email database for the Middle East. We are now present in Qatar, Kuwait, Egypt, Libia, Saudi Arabia and Arab Emirats. read more

Is mobile marketing worth it?

According to a survey carried out by Sybase 365 and the Mobile Marketing Association, 87% of consumers will use a mobile device to help with their Holiday shopping, information that should leave any company wondering if they ought to invest more in mobile marketing. Holidays have always been a great moment to launch campaigns and obtain sales. Christmas season is considered as a good opportunity to improve the poor figures of an economic cycle notable for the falling purchasing power of consumers. The importance of this figure is that it represents an increase by 25% in purchase transactions through a mobile device compared to 2011, which is significant for the future of advertising and marketing. What we can interpret is that we are talking about a sector that advertising can rely on as means to generate higher profits in the short and long term. Turning down a business opportunity that creates such amount of sales seems so reckless, and we’re not just talking about the sale itself as the same study stresses that smart phone users use their devices for transactions that are crucial when it comes to selling such as: comparing prices, getting extra information about the product, or […] read more

Two pieces of advice from Oscar Wilde to any copywriter

“There are no more than two rules for writing: having something to say, and saying it”. It’s quite likely that Oscar Wilde didn’t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn’t have something interesting to say, then it’s better to say nothing at all. It’s not that he was wrong, but nowadays there’s a lot more excuses to write.  Persuading someone to buy something or do something other than with a “buy it now”, “please love me”, or “make me yours” are good reasons to start writing. A professional copywriter usually loves what he does (and most of the time hates what he’s already done) but cannot live without writing. If you don’t feel passionate about writing don’t even bother because people will notice and won’t even read it. Passion for writing though is not a guarantee to get readers, but at least someone might go home happy thanks to what you wrote. Every company in the world and each product has something to say besides the usual “show me the money” from Jerry Maguire.  All companies have a personality […] read more

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