What does a brand’s future depend on?

Despite great debates about the internet’s use, the web is definitely used to look up all sorts of information. Some people say that the internet could be used to improve customer service, others say it is a tool to listen to the client, others state that is good for selling or purchasing, the majority uses it to stay in touch with people and very few believe it just causes a lot of trouble. Nevertheless, Internet is where we can find the details of our favorite movie, the exact place where your favorite actor was born, who said what and when, and of course everything about the latest product or service that everybody has been talking about lately. But not only that, you can also find how much it costs, where it is sold, and all the references that you can have about it. On the web people seek information, security, prices and experiences. It is the perfect reinforcement for a sales campaign. We need SEO to express how good we can be, and social networks for others to be who say how good we really are. Internet creates and spreads knowledge all through interesting contents, and our future depends largely […] read more

Merry Christmas and Happy New Year!

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New B2C Email database in the Middle East

Aldaniti is growing rapidly and has just launched a new B2C Email database for the Middle East. We are now present in Qatar, Kuwait, Egypt, Libia, Saudi Arabia and Arab Emirats. read more

Three good things that a user can contribute to your business

Social networks have meant a real turning point in the way we do business now as we no longer have clients, we have users, and that person who you want to sell something to has become a person that wants to buy something from you. In social networks users take charge, give their opinion and show us their wishes. Many people are frightened by this, but apart from trolls, online complaints shouldn’t be a problem, on the contrary it could help you improve your business. New times have made us come closer to our target audience and have helped us observe the multiple faces that our client/user has and these three reasons will help you understand why you should never leave a user unsatisfied or even less run away from him. 1.- Your user is your best seller 80% of consumers seeks information before buying and of this great percentage a lot of them like to hear opinions from others about the product or services you offer. Do you know a better place that a social network or online forum to find these opinions? Besides, Internet still has a rather low reliability. If you are in social networks, you exist. […] read more

Social Media in excellent shape

According to a report from Gartner, worldwide Social Media ad revenues could reach $16.9 billion dollars by the end of this year, which represents an increase by 43.1% compared to 2011. Likewise, BIA/Kelsey recently stated that by the year 2016 U.S. Social Media Ad Revenues will have reached as high as $9.2 billion. These impressive figures theoretically speaking show that Social Media is in good health and the two conclusions that we can draw are that either investment is high because somehow you can cash in on it or because investors are obsessed with 2.0. The general opinion is that if a company is not on Facebook, Twitter o any other social network is like they don’t exist, and that a good chunk of money should be allocated to social media, but nobody talks about how to make money out of it. Can you guess the reaction of the board of directors? And in the midst of this storm of opinions and mixed feelings, Community Managers and Social Media buddies are trying to stay alive. As the proverb says “A watched pot never boils”, so the information and opinions that circulate shouldn’t affect us too much. Of course we should […] read more

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