Is mobile marketing worth it?

According to a survey carried out by Sybase 365 and the Mobile Marketing Association, 87% of consumers will use a mobile device to help with their Holiday shopping, information that should leave any company wondering if they ought to invest more in mobile marketing. Holidays have always been a great moment to launch campaigns and obtain sales. Christmas season is considered as a good opportunity to improve the poor figures of an economic cycle notable for the falling purchasing power of consumers. The importance of this figure is that it represents an increase by 25% in purchase transactions through a mobile device compared to 2011, which is significant for the future of advertising and marketing. What we can interpret is that we are talking about a sector that advertising can rely on as means to generate higher profits in the short and long term. Turning down a business opportunity that creates such amount of sales seems so reckless, and we’re not just talking about the sale itself as the same study stresses that smart phone users use their devices for transactions that are crucial when it comes to selling such as: comparing prices, getting extra information about the product, or […] read more

The media and entertainment sector dreams about 2016

Bad figures and a lack of successful business cases is the general feeling portrayed by the media. The current crisis is still affecting the market brutally and in the midst of this global economic turmoil, it seems like new technologies are the ones that are going to give us a break. The mass media communications and entertainment sector promises to grow in Spain thanks to the last generation devices better known as “smart phones”, or at least that’s what a study carried out by PWC entitled “Global Entertainment and Media Outlook 2012-2016, claims. This information leaves the online sector dreaming about a promising future since the research states that in 2016 it will represent 40% of media and entertainment’s total income. According to PWC such increase will be due mostly to smart phones and tablets. This predicted boom in five years will boost activities such as online advertising whose estimates show that it will go up by 14.2%, which is around 1,989 million Euros. Likewise, access to internet will show a significant improvement worth 6.8% which in economic data can represent 7,997 million Euros. Along with this two business models we can find cable television. In the report a 6.2 […] read more

Two pieces of advice from Oscar Wilde to any copywriter

“There are no more than two rules for writing: having something to say, and saying it”. It’s quite likely that Oscar Wilde didn’t know that in the future, writers would exist to do web positioning, conversion of leads and so on. What Mr. Wilde really believed was that if you didn’t have something interesting to say, then it’s better to say nothing at all. It’s not that he was wrong, but nowadays there’s a lot more excuses to write.  Persuading someone to buy something or do something other than with a “buy it now”, “please love me”, or “make me yours” are good reasons to start writing. A professional copywriter usually loves what he does (and most of the time hates what he’s already done) but cannot live without writing. If you don’t feel passionate about writing don’t even bother because people will notice and won’t even read it. Passion for writing though is not a guarantee to get readers, but at least someone might go home happy thanks to what you wrote. Every company in the world and each product has something to say besides the usual “show me the money” from Jerry Maguire.  All companies have a personality […] read more

Online Marketing in 12 statistics

Explaining Online Marketing trends is quite complex. The subjectivity of our work and the constant changes of scenario make it very difficult to even realize which is the current moment that we live in Therefore, we have collected some data that we found relevant. This data can perhaps bring some light to this world flooded with opinions. • 34% of Spaniards welcome email advertising in their inboxes. • 50% of surfers through mobile devices say they notice advertising. • 25% of mobile users get informed or click on an ad. • Searching for information after seeing an ad influenced 1 in 5 people. • 45% of users that are going to make an online purchase look for the physical store of the brand at Google maps. • 57% prefer to shop through their PC compared to 43% that wouldn’t mind doing it through their mobile device. • 29% of potential internet customers say they don’t shop because they don’t feel safe. • The most common activities through a mobile device are: surfing the web, making pictures, playing videos and checking emails. • 33% surfs through a mobile. • E-commerce increased 23,1% compared to year 2010. • Content and apps are […] read more

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